An amazing Project I could be a part if. Working with this team was inspiring!
"This promotional clip demonstrates the power and agility of the VW T-Roc by contrasting it with the raw energy of a bobsleigh run. The clip switches between the footage of a bobsleigh team in an ice tunnel and a T-Roc driven in the snow – when the team accelerate or turn a corner, so does the car. Tension is created through the sound of the ever-faster breathing of one of the bobsledders, which is mirrored by the increasing speed of the cuts. Finally, the sleigh crosses the finishing line and the mood eases. The idea of rapid breathing conveys the story and underscores the essence of bobsledding: speed, power and control." - RED DOT DESIGN AWARD
Agency: loved
Creative Directors: Sabine Cole, Alexander Müsgens
DOP: Marc Schölermann
Camera: Simon Roloff
Editor: Sören Görth
Music: Boris Salchow
Colorist: Paul Breuer
Creative Directors: Sabine Cole, Alexander Müsgens
DOP: Marc Schölermann
Camera: Simon Roloff
Editor: Sören Görth
Music: Boris Salchow
Colorist: Paul Breuer
AWARDS: RED DOT Design Award, The One Club for Creativity Award (Sound Design)
